Milwaukee - The Milwaukee Bucks and Fiserv announced Thursday a 25-year naming agreement for the team’s new arena- The Fiserv Forum.
Fiserv Inc., a leading global provider of financial services technology solutions, will have exclusive naming rights for the nearly completed Wisconsin Entertainment and Sports Center.
Financial terms of the 25-year agreement were not disclosed.
The new venue will be the home of the Milwaukee Bucks and the Marquette University Golden Eagles men's basketball team, and will also host other entertainment and events, according to the release.
There will be a public celebration on Aug. 26 and the Killers will headline a grand opening concert on Sep. 4.