Jonathan Taylor rushed for 208 yards and three touchdowns, and Wisconsin played smash-mouth football in the second half to run away from Rutgers for a 31-17 win.
Ryan Connelly led a strong effort from the front seven with eight tackles, while Andrew Van Ginkel blocked a field-goal attempt for the Badgers (6-3, 4-2 Big Ten).
Starting quarterback Alex Hornibrook left the game at halftime because of a head injury, a week after missing a loss at Northwestern while in the concussion protocol.
Back-up quarterback Jack Coan went 5 of 7 passing for 60 yards and a touchdown, but the Badgers leaned on their running game even more in the second half.
Wisconsin had 13 plays, all runs, for 163 yards in the quarter to turn a 10-0 halftime lead into a comfortable 24-3 advantage. Taylor, who had 27 carries on the day, scored on runs from 38 and 18 yards in the third.