2018 Pepsi Ultimate Tailgate Official Rules




No purchase or payment necessary. A purchase or payment of any kind will not increase your chances of winning. This contest is subject to all applicable laws and regulations and is void where prohibited.

Locations: State Street Brats, 603 State Street, Madison, WI 53703

Contest: 2018 Pepsi Ultimate Tailgate

Company: WP Beverages LLC, Pepsi-Cola of Madison, Wis-Pak, Inc., Wisconsin Corporations: 6176 Pepsi Way, Windsor, WI 53598

Address: 6176 Pepsi Way, Windsor WI 53598

Contest Area: Wisconsin Counties: Juneau, Marquette, Rock, Green, Lafayette, Grant, Richland, Sauk, Columbia, Dane, Iowa, Dodge, Jefferson, Walworth; and Illinois Counties: Winnebago and Stephenson.

Sponsor(s): WMSN, WP Beverages LLC, Pepsi-Cola of Madison, PepsiCo, State Street Brats

Provider(s): TicketKing, Gallant Knight Limo, WMSN

Age of Eligibility: 21 years of age or older.

Giveaway Entry Period: September 30, 2018

Entries: One half hour prior to the following Green Bay Packers games, ending an estimated 1.5 hours from kickoff. Below are dates/times of Green Bay Packers game schedule. Games, dates and times are subject to change without notice.

Date: Opponent / Time: State Street Brats Location:

Sunday 9/30: Buffalo Bills @ 12:00pm CST 603 State Street, Madison, WI 53703

Entry is limited to one (1) entry per contestant per game date.

Drawing(s): Monday 10/01/18

Winners on Each Drawing Date: Five (5)

Total Number of Winners: Five (5)

Prize Details:

Five (5) individual prizes will be awarded in total. Each consisting of two (2) tickets to the San Francisco 49ers at Green Bay Packers Game at Lambeau Field on October 15, 2018. Value of each ticket is $115. Actual game tickets will not be given out until 10/15/18 when on the Gallant Knight limousine. A round trip limousine ride from Gallant Knight Limousines with the other winners to the Packers Game from State Street Brats, 603 State Street, Madison, WI 53703. Value of total limousine is $550, each person value $55. Pick up time will be TBD on 10/15/18. Pepsi-Cola will provide soda.

Total ARV of one prize package is: $500.00

Company Website: and

Privacy Policy:

Website Terms and Conditions:

Odds of winning depend on the number of valid and correct entries received.

All capitalized terms shall have the meanings set forth above.

How to Enter

To enter, stop by State Street Brats for the September 30, 2018 Buffalo Bills vs Green Bay Packers Game located at 603 State Street, Madison, WI 53703, find the Pepsi Team and pick up an entry form ticket. Consumers fill out the full entry form and drop it in the contest entry box. No mechanically reproduced or completed entries will be accepted.

How to Win

An entry form will be selected by random drawing from among all valid entries received on Sunday, September 30, 2018.


To be eligible to participate in the Contest, entrants must be U.S. residents who are at least the Age of Eligibility, and reside in the Contest Area. Employees of WP Beverages LLC, Pepsi-Cola of Madison, Wis-Pak, Inc., Wisconsin corporations, Sinclair Broadcast Group, Inc., Sinclair Television Group, Inc., Station (collectively, the “Company”), Sponsor(s), Prize Provider(s), State Street Brats, contest software providers, social media platforms, each of their affiliated companies, advertising and promotion agencies, any and all local television broadcast and cable stations, local radio and other media companies, and the immediate family members of each are ineligible. The term “immediate family” includes spouses, domestic partners, grandparents, parents, siblings, children, grandchildren, and any other relatives who reside in the same household with employee.

Limitations of Liability

Company is not responsible for lost, late, garbled, or misdirected entries, printing errors, server unavailability, computer or any other electronic malfunction. All entries received that are duplicate, mutilated, tampered with, incorrect, illegible, or from ineligible entrants will be void. All entries become the property of the Company and will not be acknowledged or returned. Company cannot be held liable for any lost or stolen entries, prizes or contest information. Company is not responsible for any technological malfunction, or human error relating to the Contest. Prizes are provided “as is” without any express or implied warranty of any kind including warranties of merchantability, non-infringement or intellectual property, or fitness for any particular purpose. Prizes are subject to the Sponsor(s) and/or Prize Provider(s) standard terms and conditions, and expiration dates. For any ticket related prizes, Company, Sponsor(s) and Prize Provider(s) are not responsible if any event or performance is cancelled or postponed. Any trip related prizes are subject to advance reservation, availability and blackout dates, and other transportation, gratuities, travel insurance, excursions, spa treatments, or any other expenses. The Company, Sponsor(s) and Prize Provider(s) are not responsible for winner’s failure to take the trip by the Prize Provider’s expiration date, or cancellation of the trip by the winner.]

Winner Selection, Notification, and Verification

Winner will be notified by phone. Before claiming any prize, each winner must provide his/her correct name, address and telephone number to Company at the time of notification. Each winner must sign and return a release and affidavit of eligibility, which must be received within five (5) days of notification (or less due to prize use time constraints), at the time winner claims his/her prize in person at the Company. Each winner must show picture identification to claim his/her prize. Company reserves the right to examine additional identification and may choose to accept or deny awarding any prize based on the identification presented. [If the prize is a trip, all persons traveling on the trip must be 21 years of age or over. All persons traveling on the trip must also sign and return a release, which must be returned with the winner’s release and affidavit of eligibility within five (5) days of winner’s notification.]

If a winner cannot be notified within five (5) days, or does not timely sign and return the release and affidavit of eligibility, then the prize will be forfeited, and time permitting, the prize will be awarded to an alternate winner randomly selected from among remaining valid and correct entries received at the final date of contest. If time does not permit for an alternate winner to be selected, then the prize will be forfeited, and the prize will remain the property of the Company. Only one prize will be awarded per household if more than one prize is awarded. Entrants are eligible to win only one prize within any 90-day period, regardless of the number of contests entered.

General Conditions

This Giveaway is governed by the laws of the United States and of the State of Wisconsin without respect to conflict of law doctrines. Prize winner is solely responsible for any and all taxes and related expenses on the prize, and may receive an IRS Form 1099 for the ARV of the prize. Unclaimed prize(s) will not be awarded. Sponsor reserves the right to substitute a prize of equal or greater value in the event a prize or any portion of a prize becomes unavailable. No substitution of prize is offered, no transfer of prize to a third party is permitted, and non-cash prizes may not be redeemed for cash value except at Sponsor’s sole discretion. All other expenses on the receipt and use of the prize not specifically mentioned herein are solely the responsibility of the winner. Any difference between the stated value of any prize and the actual retail value will not be awarded. Any portion of a prize not accepted by winner will be forfeited. Upon forfeiture for any reason as stated in these Official Rules, no compensation will be given. All federal, state and local laws & regulations apply.

Winner Releases

The Company, Sponsor(s), and Prize Provider(s), State Street Brats accept no responsibility or liability in connection with any injuries, losses or damages of any kind directly or indirectly caused by or resulting from the acceptance, possession or use of any prize awarded in the Contest. By entering, entrants agree to release the Company, Sponsor(s), Prize Provider(s), State Street Brats contest software providers, social media platforms, and each of their respective parent, affiliates, officers, directors, employees and agents, from any and all claims, loss, damage or injury as a result of or incident to his/her participation in the Contest or his/her use of the prize. Entrants further acknowledge and agree that if a winner, the Company has the right to publicize entrant’s name, character, likeness, photograph, voice and the fact that entrant is a winner of the Contest for promotional purposes, without financial remuneration.

Releases, Consent To Use

As a condition to collecting their prize, winners (including all persons accompanying the Grand Prize winner) must fully execute the Giveaway Declaration of Eligibility, Waiver of Liability and Release (for a person accompanying the Grand Prize winner, the Waiver of Liability and Release). The Declaration is available upon request, and shall be provided to the winner at the time they are selected. The winner in the Giveaway will be required to produce identification. By participating in the Giveaway and submitting an entry (as to a person accompanying the winner, by agreeing to accompany said winner), entrants (and person accompanying the winner) agree to release Wis-Pak, Inc., WP Beverages LLC, PepsiCo, Pepsi-Cola of Madison, its subsidiaries, distributors, affiliates, employees, suppliers, advertisers, and their employees, from any and all liability, claims, or actions of any kind whatsoever for injuries, damages, or losses of any kind to persons (including third-persons) and/or property which may be sustained in connection with participation in the Program, or receipt or use of any prize or any travel or activity related to receipt or use of any prize. By participating in the Program, participants (including a person accompanying the Grand Prize winner) consent to the use of their names, pictures, or other likenesses (without compensation, review or approval) for promotional purposes as determined, in its sole discretion, by Sponsor. Except where prohibited by law, participant (and persons accompanying the Grand Prize winner) grants to Sponsor the right to print, publish, broadcast, and use worldwide in any media now known or hereinafter known (including without limitation use online at the Program website or any Sponsor websites) the participant’s (and accompanying person’s) name, address, voice, statement, picture, or other likeness, without compensation, review or consent in connection with this Program for public relations, advertising and Program purposes, as may be determined by Sponsor in its sole discretion.


Complete Official Rules for the Contest are available Monday through Friday during normal business hours at the WMSN-TV and on the Station’s Website. For a list of prize winners, send a separate, self-addressed, stamped envelope to the Station at the Station Address at 7847 Big Sky Drive, Madison WI 53719 within thirty (30) days of the last day of the Contest Period. The Company has the right to disqualify any entrant it determines has not complied with the Contest Rules. All decisions by the Company shall be final and binding relating to this contest, including the interpretation of the Contest Rules. Company reserves the right to make rules and contest changes and change the contest dates. Company reserves the right to cancel/terminate, modify or suspend the Contest if in Company’s sole determination it believes that the integrity of the Contest has been, or could be, compromised or that the Contest is not capable of running as planned or fairly, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or force majeure or any other causes beyond the Company’s control.

The Contest is subject to the Company’s Privacy Policy and the Company’s Website Terms and Conditions located on the Company’s Website.