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Former New Vision movie theater to reopen as AMC theater

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FITCHBURG, Wis. — After being shuttered for nearly a year, the IMAX theater in Fitchburg is set to reopen, this time under new ownership.

AMC Fitchburg 18, formerly known as New Vision Fitchburg, will open to the public on Friday.

The previous theater to inhabit the space on McKee Road closed in July 2020 following failed lease negotiations. The theater’s owner told News 3 Now the pandemic exacerbated the company’s financial troubles.

The latest title, ticket price and showtime information is available on AMC Fitchburg 18’s website.

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