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Model Cindy Crawford visits American Family Children's Hospital


MADISON, Wis. — Before she became one of the most famous supermodels in the world, Cindy Crawford got to know Madison.

A native of DeKalb, Illinois, Crawford and her family spent time in Madison as her brother, Jeff, fought childhood Leukemia at American Family Children’s Hospital (then known as UW’s Children’s Hospital).

“I think my mother just felt more comfortable driving up here, and it ended up being the perfect choice for our family,” Crawford said.

Jeff Crawford died of Leukemia in 1975. After gaining worldwide fame, Crawford has dedicated her time and money to American Family Children’s Hospital to make sure other kids are comfortable while they’re in the hospital and have a chance to beat cancer.

“The type of Leukemia that my brother was diagnosed with was a death sentence, and it’s not anymore, and these kids are going on to have their own children,” Crawford said.

Crawford visited the hospital in Madison again Friday, speaking about her personal connection to the hospital and thanking frontline workers for their work during the COVID-19 pandemic.

Crawford’s latest fundraiser will take place Saturday night in Chicago when world-renowned photographer David Barrow unveils his latest work — including a recreation of Crawford’s 1992 Pepsi ad. A portion of the proceeds from that event will go to UW Health Kids cancer care.