MADISON, Wis. - Fans gathered at Bierock on Super Bowl Sunday to watch the Puppy Bowl and raise funds for the Dane County Humane Society.
The 2019 Puppy Bowl watch party began at 2 p.m. and continued until kickoff between the Rams and Patriots. Bierock pledged 10 percent of the day's sales after the watch party began to DCHS.
Fluff and Ruff fans at the event could participate in Puppy Bowl Fantasy Football. Pins to show support for the teams were available for donations, which also benefited DCHS.
"I think it's great," Puppy Bowl Fantasy Football organizer Sarah Bartash said. "It gives me a chance to be involved and also help out the Humane Society."
Team Ruff took home the Puppy Bowl champion title this year.