Utah officially has its state beer.
Less than one year after Budweiser announced its campaign to become the official state beer of Utah, official Utah Budweiser bottles are being released, making Utah the first state in the US to have its own, specially designed Budweiser bottle.
The bottles will only be sold in Utah.
To launch the limited-edition bottles, the brand is paying homage to Utahns, who made the bottle a reality, with a new campaign, The Beer Utah Swears By. It will run from April 5 to May 7 in tandem with bottle availability.
Advertisements will be placed throughout Salt Lake City, adorned with classic Utahn phrases such as “Holy Shizz,” “Oh My Heck,” “Frick Yeah” and more. Budweiser “swear jars” will also be available at certain stores where beer is sold.
Consumers can “purchase a swear,” and for each swear purchased a donation will be made to the Utah Clean Water Partnership to help clean local waterways "while cleaning your mouth," a press release stated.
Along with this, Budweiser is offering anyone in the U.S. the chance to scream profanities at the top of a mountain in Utah.
Budweiser is launching a sweepstake called “Swear, Sip and Ski," which includes a helicopter ride to the top of a mountain for the winner and their friend to swear their hearts out in a judgment-free zone. The trip will be redeemed next year to accommodate a full ski season. For more information, visit: www.budweiser.com/giveaways